Brandon Gubitosa
I'm a marketer in the New York area with 6+ years of building go-to-market programs for developer, data, and AI companies. I write about the agentic SDLC, data engineering, DevOps, and anything else that interests me. I build SEO, email, event, and community programs that turn narratives into pipeline.
Most recently I was a Senior Content Marketing Manager at CodeRabbit, where I launched the company's SEO/AEO/GEO strategy and grew organic traffic past 100,000 visitors a month. Before that I led corporate communications and content through Boomi's acquisition of Rivery, was the founding marketer at Plural, and tripled organic traffic at Monte Carlo Data.
I started my career in sales, carrying a quota at ADP, which is why I measure content by the pipeline it creates.
Programmatic SEO: "How to integrate" tutorials
Designed a programmatic SEO library of source-to-destination integration tutorials, one page for every data source and warehouse pair. Grew organic traffic 46% and generated $500K in attributable pipeline.
AEO/GEO strategy: Agentic Learning Center
Launched a guides hub built to rank in search and get cited by AI answer engines. Non-brand keywords up 90%; organic traffic past 100K a month.
NYC Kubernetes Meetups
Launched and hosted a recurring developer meetup from zero: speakers, promotion, and registration. 30+ leads in the first four months.
"Achy Breaky Chart" video for IMPACT
Directed and coordinated a data-downtime parody music video for the company's first user conference.
O'Reilly book: Data Quality Fundamentals
Outlined and drafted O'Reilly's first book on data quality, which drove over $1M in pipeline.
Can AI write a better article than me?
An early experiment pitting an AI-written article against my own, back when AI content was brand new.
I code, too
Side projects and coursework from the Flatiron bootcamp onward, which help me write credibly for developers.
AI & the software lifecycle
The Three Hidden Attention Taxes of the Agentic SDLCCodeRabbit How Independent AI Code Review Builds Trust in Agent-Generated ChangesCodeRabbit Better Models Don't Solve a Judgment BottleneckCodeRabbit Whose Taste Is Shaping Your Agentic SDLC?CodeRabbitData engineering
Data Quality FundamentalsOutlined and drafted O'Reilly's first book on data quality.O'Reilly Why the Modern Data Stack Has to EvolveRivery The Build vs. Buy Dilemma in Data PipelinesRivery How Small Data Teams Can Do More With LessRiveryDevOps & platform engineering
Stop Using Jenkins for Continuous DeploymentDZone Bylined articles at PluralPlural Early programming articlesMedium
Build vs. Buy: AI Code Review Tool Guide
Getting the most from CodeRabbit Agent for Slack
Your legacy ETL wasn't built for the AI age
Two Data Markets. One Leader.
Simplify data solutions. Accelerate AI.
CodeRabbit
- Defined the "Agentic Change Management" company narrative and produced a full-funnel content suite around it: flagship launch videos, foundational blog posts, and multi-channel announcements.
- Scaled a cross-functional content engine, increasing publishing cadence 120%+ and driving 110%+ blog traffic growth, including 80% growth in AEO/GEO footprint.
- Launched the company's SEO/AEO/GEO strategy, growing non-brand search keywords 90% and organic traffic 52%, to more than 100,000 visitors a month.
- Activated a network of tech creators and DevRel influencers for synchronized launches, and coordinated executive thought leadership across X and LinkedIn.
- Ran a weekly content calendar that contributed $2M+ in product-led and sales-led pipeline.
- Built an AI-assisted workflow that scanned Slack, Hacker News, and X daily for timely topics.
Boomi Data Integration (Rivery)
- Led GTM communications and product messaging for Boomi's acquisition of Rivery, including the website and messaging transition.
- Orchestrated the full content, PR, and communications rollout for the acquisition, securing Tier-1 business and tech coverage, wire syndication, and investor alignment.
- Co-led ABM field programs across the US, UK, France, and Israel, lifting brand visibility 56% and SQLs 48%.
- Ran a programmatic SEO strategy that grew organic traffic 46% and generated $500K in pipeline.
- Built post-event HubSpot nurture campaigns with a 45% open rate; directed four outside agencies.
Plural
- Fifth full-time hire and first go-to-market hire; built content and demand gen from scratch, generating $1M+ in pipeline.
- Launched the NYC Kubernetes meetup, generating 30+ leads in its first four months.
- Led grassroots distribution on Hacker News, Reddit, and Slack.
Monte Carlo Data
- Tripled organic traffic in five months with a strategy built around data quality and observability.
- Helped create the O'Reilly book Data Quality Fundamentals and the CEO's first user-conference keynote.
Animalz
- Wrote and edited SEO-driven content for data-industry clients, aimed at staff engineers, data engineers, and architects.
ADP
- Hit 100%+ of quota on $200K–$400K annual targets, sourcing 90% of my own pipeline.